Solotech Launches Its Global Special Events Team
Some events capture the attention of the entire world
They become defining moments that shape a city, a brand, a nation, or even a generation.
When the world is watching, every detail matters.
Beyond technical expertise, these productions require a team capable of imagining the impossible, mastering complexity, and delivering flawless execution, regardless of the scale of the challenge.
To meet this need, Solotech is proud to launch its Global Special Events team, a dedicated force focused on the industry’s most ambitious productions.
One Team. Complementary Expertise.
Because the world’s most ambitious productions demand far more than a single area of expertise, Solotech’s Global Special Events team brings together specialists with diverse backgrounds and complementary skill sets, built to perform when expectations are highest and every detail matters.
President, Live Productions, Canada Operations and Global Special Events
For over 20 years, Martin Chouinard has helped shape Solotech’s evolution. Throughout his career, he has contributed to some of the industry’s most complex special events, including the Red Bull Air Race and Crashed Ice series, building recognized expertise in delivering high-profile productions where every detail matters. His career progression, from sales to international operations leadership and ultimately President of the Live Productions division, has given him a comprehensive understanding of the challenges clients face.
Today, he leads the Global Special Events team with a clear mission: bringing together the industry’s top talent to provide organizations with strategic support from concept to execution.
Senior Vice President, Global Special Event
A respected figure in the audiovisual industry, Richard Lachance has played a key role in Solotech’s international growth. With more than 50 years of experience, he has contributed to some of the industry’s most prestigious projects, from the Vancouver 2010 and Sochi 2014 Winter Olympic Games to Cirque du Soleil productions, including Michael Jackson: The Immortal World Tour and ALIZÉ. He has also helped establish Solotech as a trusted partner for major international touring productions, supporting artists such as Taylor Swift, P!NK, André Rieu, Rammstein and Helene Fischer through integrated audio, video and lighting solutions.
Today, Richard continues to leverage his experience, unparalleled industry knowledge and extensive network to drive Solotech’s global growth while creating new opportunities for the Global Special Events team.
Account Executive
Recognized throughout the industry for his expertise in stage lighting and creative vision, Nicolas “Nico” Labbé brings more than 40 years of experience in live entertainment. Throughout his career, he has designed lighting for some of the largest French-language productions around the world, earning a reputation as one of the industry’s leading creative and technical experts.
After joining Solotech in 2021 as a Senior Technical Specialist, Nico now serves as an Account Executive within the Global Special Events team, partnering with clients to develop high-impact productions where creativity and technical precision go hand in hand.
Alexandre Daigle
Business Development
Selected first overall by the Ottawa Senators in the 1993 NHL Entry Draft, Alexandre Daigle played 14 seasons of professional hockey, including 10 in the National Hockey League. His career immersed him in high-performance environments where preparation, execution, and performing under pressure were part of everyday life.
Following his athletic career, Alexandre transitioned into business and media, leveraging his experience and extensive network to support organizations operating in high-profile environments.
Drawing on strong relationships across the sports, entertainment, and media industries, he now helps drive new business opportunities for the Global Special Events team, with a particular focus on the sports industry.
