Operations and Logistics: Spotlight on our Work in The Shadows
When Attending A Festival, You See Lights and Screens, Hear Your Favorite Artists’ Music, and Have A Spectacular Experience.
What you don’t see is the hundreds of people involved in many ways and the thousands of hours spent planning, prepping, and delivering the event you enjoy. Nothing is left to chance, and every detail is considered to ensure a seamless performance from the first note to the final ovation.
Solotech takes you behind the scenes of event preparation.
A Marathon Begins
When it comes to large-scale events, the Solotech team is busy long before tickets even go on sale.
At the turn of the new year, our team is already planning the festival season, and each customer comes with a unique reality. That’s why Solotech adapts its approach to each event, positioning itself as a collaborator and proactively putting its expertise at its customers’ service to find solutions at every production stage.
Some may rely on technical staff or external consultants. In contrast, others rely on our technical experts to identify the best equipment to meet their needs and the requirements for effective deployment on-site, including schedules, personnel, and machinery for preparation, delivery, load-in, and load-out.
As the months go by, programming is confirmed, bands and artists are announced, and the work becomes more and more concrete. Communication between the Solotech and event teams is increasing to share as much information as possible and prepare everything that can be anticipated. The teams of the various confirmed artists can also be added to the discussion, as it’s not uncommon for Solotech to supply the audiovisual equipment for the festival stages and the additional gear required by the artists.
All this can quickly become a significant headache. That’s why project managers with a good sense of initiative and a strong ability to anticipate play such an essential role in coordinating and successfully delivering events.
A Quick Turnover in the Warehouse
With Solotech serving over 280 festivals and 6,000 events annually, the impressive rental fleet of over 353,000 pieces of equipment of all kinds is used to its full potential wherever Solotech operates. In some exceptional cases, the annual utilization rate is close to 75% for the most sought-after gear. In other words, this equipment is deployed on-site more than 250 days a year! Therefore, the preparation times between events are often short.
Every step is carefully planned. Sometimes in a few days or even hours, our warehouse teams will conduct quality control inspections and tests, handle the maintenance and repairs, and prepare everything for the next deployment. With tight deadlines, it is not uncommon for the operations team to get creative.
For example, on occasion, smaller trucks, known as “ambulances,” may be sent to load-out sites to quickly recover certain priority equipment pieces, such as consoles, to redeploy them without delay to other events.
And everyone involved must understand this sequence.
“How we load the trucks impacts the assembly work at the other end, and vice versa. The way field employees return the equipment to us influences our work in receiving, quality control, and preparation for the next event,” adds Stany Blanchette, Shop Manager in Montreal.
To ensure optimal operation in this critical project delivery period, we even go as far as to include external stakeholders, such as transportation companies.
With this in mind, Julie Jones, Transportation Coordinator for the Live Productions Division, has instituted an efficient practice at the Nashville warehouse: a tour of Solotech’s facilities for transporters.
“When they come to the warehouse, they get a better understanding of what we do, and we avoid problems along the way. Ever since I’ve been organizing these tours, things have gone much better.” – Julie Jones, Transportation Coordinator, Live Productions Division, Nashville

The Show Must Go On
It’s a famous saying in the entertainment industry. Still, it’s also a genuine principle our team is particularly proud of. No matter the conditions or pitfalls, the event must start on time.
It’s Showtime!
Everything is ready, the doors open, the crowd arrives, and the show starts.
You won’t see our team members on stage, and they won’t be applauded, but rest assured that they all feel great satisfaction and pride in having helped deliver the event.
“To deliver the shows impeccably, without mistakes, for me, that’s the most gratifying thing. When you’ve worked on a show and see the crowd going crazy, it’s beautiful. Your whole body goes Wow!”
Stany Blanchette
Shop Manager
Solotech
Related Resources
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