Montreal, Canada, November 3, 2025 – Solotech, a global leader in audiovisual technologies, is proud to announce the appointment of Geneviève Brodeur as Vice President of Business Development – Quebec Region, Live Productions Canada.

In her new role, Geneviève will focus on strengthening Solotech’s presence in Quebec and Atlantic Canada. Reporting to Martin Carrier, President, Live Productions Canada, she will drive impactful business strategies, diversify client relationships, and foster partnership opportunities throughout the year.

With over 20 years of experience in media and entertainment, she has held various leadership positions at MELS, TVA, and Radio-Canada. Geneviève is distinguished by her strategic vision, client relationship skills, and her ability to unite teams around common goals. Driven by a passion for innovation, she embodies both inspiring and mobilizing leadership.

“I am thrilled to join Solotech, a company renowned for its excellence, team spirit, and commitment to pushing technological boundaries with creators. I deeply believe that by focusing on collaboration, planning, optimization, and agility, we can implement solutions that meet our clients’ needs while valuing the expertise of our teams,” she stated.

Martin Carrier is pleased to welcome her to the team. “Geneviève brings a strategic perspective and market development knowledge that align directly with Solotech’s growth strategy. Her diverse industry background and human approach will be valuable assets in consolidating our position in Quebec and advancing our division,” he emphasized.

The entire Solotech team welcomes Geneviève and wishes her much success in her new role.